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GUYS, THIS IS WHAT AN IMAGE CONSULTANT CAN DO FOR YOU

Some guys are just born with style … they look great and ‘put together’ without trying. For those of you “less blessed” and who’d like to be seen as someone that exudes confidence and style, I can show you how! I have an online platform, so we can work together from anywhere. If you’d like […]

GUYS, THIS IS WHAT AN IMAGE CONSULTANT CAN DO FOR YOU Read More

Some guys are just born with style … they look great and ‘put together’ without trying. For those of you “less blessed” and who’d like to be seen as someone that exudes confidence and style, I can show you how!

I have an online platform, so we can work together from anywhere. If you’d like to know more, we can arrange a complimentary 15-minute virtual meeting.

Six benefits of hiring a Personal Brand Strategist.

  1. Save time and money

Never again spend hours shopping aimlessly, buying expensive mistakes, and purchasing clothing that’s a bad fit, a bad colour, doesn’t suit your body, shape, lifestyle or bring out your best

2. Look your best

Being stylish is about knowing your body shape and proportions and adapting those attributes and characteristics to your personality and lifestyle, using the best quality clothing. Knowing how to dress your best is about looking effortless, comfortable, subtle, and standing out for all the right reasons!

3. Confidence

Confidence is fundamental to success. When we look good, we feel good. When we feel good, we gain confidence. Confidence unleashes our inner strength and abilities. It impacts how we think and feel, the way we perform and act, and what other people think of us.

4. Reputation …

A personal brand is a life-long project that constantly evolves and changes. Creating the right personal brand will help you be known for the right reasons and build and support your reputation.

5. Create space …

Most wardrobes are full of unworn clothes. On average, people wear 20% of what they have. The more you buy, the less it seems you have to wear. Wardrobes need to be uncluttered, well organised, and routinely maintained. You need to know what you have, and how it works together.

Personal Branding is the story people tell about you when you’re not in the room. Your name and reputation are YOUR BRAND. What are the key words and actions you want to be known for? Is your legacy what you want it to be …

The Importance of First Impressions

The Seven-Eleven rule which states people make 11 decisions about us in the first seven seconds of contact. We are seen before we’re heard, so whatever you want in life, dress for it. An Image Consultant can assist you to develop a professional wardrobe to support and maintain a great first impression. 20 seconds. That

The Importance of First Impressions Read More

The Seven-Eleven rule which states people make 11 decisions about us in the first seven seconds of contact.

We are seen before we’re heard, so whatever you want in life, dress for it. An Image Consultant can assist you to develop a professional wardrobe to support and maintain a great first impression.

20 seconds. That is how long you have to make your first impression.

First impressions are crucial. They can make or break an opportunity. It’s human nature to make a judgement about someone when you first meet them, and people can formulate an opinion about you in less than 20 seconds!

What first impression would you like to make? Professional; engaging; approachable; stylish; understated; memorable; interested; interesting; knowledgeable; appropriate; trustworthy; intelligent; warm? Does your personal dress code make the right impression?

A good impression means to impress … To create a good feeling …To give people a good opinion. For these reasons, it’s vital that your first impression is always your best one.

Think about all those places you’re going – job interview, representing your company, OR guest speaker, and everything that’s riding on the success of these occasions, experiences, and judgements!  You never get a second chance to make a first impression!

These assumptions are backed up by a university study – The Seven-Eleven rule which states people make 11 decisions about us in the first seven seconds of contact:  

Education level

Economic level

Perceived credibility, believability, competence and honesty

Trustworthiness 

Level of sophistication

Sex role identification

Level of success

Political background

Religious background

Ethnic background

Social/professional/sexual desirability

William Thourlby’s book, ‘You are what you wear: the key to business success’, also writes that people, when they first meet make at least 10 assumptions that are consistent with the Seven-Eleven Rule.  When you meet someone for that vital first time, you have to go from total stranger to an immediate connection in a few short seconds. What’s that connection going to be…

The importance of first impressions and one-time interactions between people is increasing because of globalization – now with a COVID twist, technology, and frequent job changes – on average we have five to seven career changes in our life. 

We are in an age of constantly meeting new people, and we judge others and are being judged ourselves on the basis of first impression. Once an impression is made it is difficult to change. The point is we are seen before we’re heard, so whatever you want in life, dress for it!

The Power of Cognitive Clothing

The clothes you wear and the way you present will change the way other people hear what you say. It will subconsciously tell them if you’re like them or different. It will determine the way they see you, whether they listen to you, and whether they trust you. 0

The Power of Cognitive Clothing Read More

The clothes you wear and the way you present will change the way other people hear what you say. It will subconsciously tell them if you’re like them or different. It will determine the way they see you, whether they listen to you, and whether they trust you.

Tattoo and Body Piercing Policy in the Workplace - Joseph M. Wiedemann &  Sons, Inc.

Studies have shown that how we dress affects how people perceive us. In one study co-written by University of Kansas psychology professor Omri Gillath in 2012, participants accurately judged the age, gender, income, and other attributes of people based on photographs they provided of the shoes they wore most often!

In a recent article titled ‘Dressing for Happiness’, by Rebecca Howden, WellBeing magazine, she states, “Fashion is often dismissed as superficial, however there is a deeper connection to how we dress and how we feel”. Her research includes behavioural psychologist Professor Carolyn Mair, the author of The Psychology of Fashion, who writes, “when we try on new clothing, we can see ourselves as a different person and take on a new identity and mood”.
 
Enclothed Cognition is used to describe the effect what we wear has on psychological processes such as emotions, self-evaluation, attitude, and interaction with others. Also, as a society, we place symbolic meaning on clothing and evaluate people based on how they present. Through years of social conditioning our unconscious decision-making process goes into autopilot.

When Barack Obama spoke to an audience of working-class people while campaigning for President, he replaced his suit with casual pants and shirt with sleeves rolled up. This sent a powerful message that he was hard working, relatable, trustworthy, understanding – and above all else, one of them.

We judge people during first contact based on what they wear according to the occasion, and we judge ourselves on how we present because of the way it makes us feel.
 
Suits are associated with power, and prestige and wearing power clothing makes us feel stronger, smarter, and more confident. A more casual, relaxed dress code makes us appear more friendly, approachable, and creative. Wearing gym clothes encourages us to work out and make healthier lifestyle choices.
 
How you dress changes the perception of who you are. It changes the value of what you say to the people who are looking and listening. Dress like a judge, have authority, wisdom, power; a fireman or policeman, a hero because they run towards danger and save people.

Research has established a link to suggest people unconsciously behave in a way that is matched to their dress. Ipso facto, dress for the role, have the role!  Your clothes tell the story of you and make you relatable or not, trustworthy or not, professional or not, consistent or not, clean, sharp, to the point, or not!
 
In another study some university students were asked to wear a superhero costume. Results showed that superman impersonators believed themselves to be stronger, superior and more likable compared to their ordinarily dressed peers.
 
Think it into existence, speak it into existence, dress it into existence – and it will exist!
Clothing has a powerful effect on how we feel. When we look good, we feel good. When we feel good, we gain confidence. Confidence unleashes our inner strength and abilities. It impacts how we think and feel, the way we perform and act, and what other people think of us.

How to Develop Your Personal Brand

If someone had to describe you, what would they say? What sets you apart from your peers/competition? What’s your signature look? A Brand Strategist can help you develop your own distinct Personal Brand. 0

How to Develop Your Personal Brand Read More

If someone had to describe you, what would they say? What sets you apart from your peers/competition? What’s your signature look? A Brand Strategist can help you develop your own distinct Personal Brand.


The most challenging part of Personal Branding – actually, most things, is knowing where to start, and there are certain rules for creating an engaging, unique, and outstanding personal brand.
1.     Focus. What’s your message? Who are you? How do you want to be seen? What do you want to be known for? We can’t be all things to all people so don’t try. Keep your message and content consistent to your style, values, and expertise so you can become memorable within your targeted group.
 
2.     Be Genuine. The easiest way to have an original personal band is to be genuine and authentic. When your messaging is sincere, you engage with your audience more meaningfully whether it be face to face or on social media platforms.
 
3.     Tell a story. The importance of social media – this can be an opportunity for you to tell a story about yourself – through photos and videos in your personal life, and through self-authored articles you post on LinkedIn.
 
4.     Be Consistent. We need to be consistently punctual; productive; present; well groomed; reliable; and respectful to those around us. Don’t underestimate how tiny inconsistencies can impact personal brand effectiveness. People will always remember the less flattering moments.
 
5.     Develop your key messages. Once you’ve identified your strengths and unique characteristics, start crafting the key messages that you want to send out to the world. Key messages are the core ideas, points, and values you want to communicate to your audience.
 
6.     Take inspiration from inspiring people. Follow people with styles, values, professions you admire and be inspired. A great personal brand can evolve by studying trends and popular or well-known people on social media platforms and adapting their style and approach to suit your individual profile.
 
7.     Live your brand. It’s so much easier when initially creating a personal brand to have your actual lifestyle and brand in unison. Your personal brand should follow you wherever you go. It needs to be a reflection of who you are on the inside – your beliefs, journey through life, values, and be able to express that through dress and behaviour.
 
8.     Make your mark so that others evangelize you. The absolute best PR is word of mouth, recommendations, and endorsements from the communities you engage with. Creating a personal brand is no exception to this rule.
 
REMEMBER – Personal Branding is the story people tell about you when you’re not in the room. Your name and reputation ARE YOUR BRAND. What are the key words and actions you want to be known for? Is your legacy what you want it to be …

Why Your Personal Brand Matters and How a Personal Brand Strategist Can Help You Discover Yours …

What’s Personal Branding and why is it important Your personal brand is your story … it’s an ongoing process of developing and maintaining a reputation and impression which is individual, authentic, and represents a person’s values, lifestyle, and progression through life. Personal branding is the conscious and intentional effort to create and influence public perception of

Why Your Personal Brand Matters and How a Personal Brand Strategist Can Help You Discover Yours … Read More


Dolly Parton – her personal brand is exaggerated feminine. She’s consistent, authentic, genuine, courageous, philanthropic, a brilliant business woman, and her personal brand is famously unique.

What’s Personal Branding and why is it important

Your personal brand is your story … it’s an ongoing process of developing and maintaining a reputation and impression which is individual, authentic, and represents a person’s values, lifestyle, and progression through life.

Personal branding is the conscious and intentional effort to create and influence public perception of a person by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, and increase their potential.

The term ‘branding’ used to be associated with businesses, but with the gig economy, and social media sites, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It’s how you present yourself to the world.

Effective personal branding will differentiate you from the competition and allow you to build trust with your peers and the community you serve.

Whatever your profession, cultivating a personal brand has become more important than ever. According to a 2018 American Survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.

Personal branding is beneficial from the employer’s perspective too. Companies, government or Not for Profit organisations who encourage employees to build strong personal brands are more successful in achieving their goals – and that’s what it’s all about.

When employees represent their workplace at conferences or any sort of event, they’re not only developing themselves but also providing their organisation with positive exposure.

A personal brand can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career.

A personal brand is a life-long project that constantly evolves and changes. Creating the right personal brand will help you be known for the right reasons and build and support your reputation.

International Women’s Day

I recently spoke at an International Women’s day event. The theme for my talk was the importance of empowering women and what I believe can make women stronger. We have incredible freedoms and opportunities in Australia compared to so many women around the world. Without strong women speaking out and standing up, we wouldn’t have

International Women’s Day Read More

I recently spoke at an International Women’s day event. The theme for my talk was the importance of empowering women and what I believe can make women stronger.

We have incredible freedoms and opportunities in Australia compared to so many women around the world.

Without strong women speaking out and standing up, we wouldn’t have the rights we have today, and we have a duty to use our voice wherever possible to speak up for the women who are still silenced.

• I grew up in Central West NSW, 1 of 4 children, daughter of an Italian immigrant, and my father’s culture and background had a very significant impact on our upbringing. • I owned and managed a retail business for 20 years where a personal styling service developed. • I’m a Mother of four daughters. • I have a Bachelor of Business, majoring in Public Relations. • I’m an Image Consultant with expertise in Visual Expression • I’m a volunteer at Dressed for Success – an organisation that outfits disadvantaged women free of charge, and I also participate in their outreach program – providing clothing for women in prison for court appearances and life beyond.

I am 53 years old and there’ve been 3 recurring themes throughout my life essential to my ability to grow and empower myself.

The 3 C’s

  1. Communities – the support
  2. Change – the attitude
  3. Confidence – the tools Albert Einstein said, “Life is like riding a bicycle. To keep your balance, you must keep moving”. To keep moving forward we need confidence, support, and the ability to embrace change.

Communities When women join educational institutions, political parties or any decision-making bodies, it gives them opportunities to see, and to know more of the world, and it puts them in a better position to take control of their lives. Joining organisations and communities promotes personal growth, self-respect, pride, and resilience.

Feeling part of a group where you have shared values and interests can increase levels of happiness. When people feel they have social support, they have faster recovery from trauma, illness, and hardship. Don’t just take my word for it … there’s a Swedish proverb that goes something like, ‘a sorrow shared is a sorrow halved, and a joy shared is a joy doubled’.

It’s not just organisations that will empower you. Friendships are an incredible source of inspiration and support too.

I’m fortunate to have long and close associations with amazing women. They’re strong, intelligent, hardworking, resourceful, courageous, generous, loyal, interesting women who applaud my successes, support me during setbacks, and inspire me to keep growing, learning, and achieving my goals.

Change On average we have five to seven career changes in our life. Being able to adapt to change is one of the most essential skills that a person can have, and it’s one of the most difficult things because most of us are creatures of habit.

It isn’t change itself that we resist, it’s the belief that we will lose something we value – our purpose, and it’s also our fear of failure if we can’t adapt to new challenges.

The transition from employee to mother and then to working mother is a huge change in a woman’s life.

• Managing both work and life • The impact on your career • Caring for a baby, and • Last but not least – working mother guilt!

Navigating the nuances of returning to work while caring for a baby is a heroic feat. Although women are capable of handling the challenge, and the changes, it can be very difficult to adapt.

At the opposite end of the spectrum, returning to work after long sabbaticals caring for children can be daunting too. You may feel …

• your skills are out of date, • you’ve lost touch with the industry you previously worked in, • or you’re too old.

Being a stay at home parent is one of the hardest jobs you will ever have and the skills you gained are incredibly transferrable. Without embellishment they include: chauffer, chef, collaborator, communications expert, leader, listener, multi-tasker, nurse, negotiator, project manager, researcher, and tour guide. And the list doesn’t stop there. A very worthwhile exercise in gaining confidence and self worth is to rewrite your resume – even if you’re not applying for a job.

I read a great book called ‘How Women Rise – Break the 12 habits holding you back. It’s for any woman who wants to identify self-defeating behaviours that get in the way of where you want to go. It’s about getting unstuck, and embracing change.

The book has a happy ending which is ‘how to change’. For me, knowing I wasn’t the only flawed woman who engages in behaviours that are self-sabotaging was reassuring, and it encouraged me to be more confident, more courageous, and more aware of what not to do. It encouraged me to change.

My final topic is confidence – from inside out! While being part of communities and embracing change are incredibly important, these things come more easily when we’re confident in who we are.

Part of my current work is is helping people look their best so they feel their best. It’s simple … Looking good means feeling good. Feeling good about yourself will give you confidence.

I have completed studies in Colour Profiling; Personal Branding; Professional Styling; Make-up; and Men’s Image and Style. I’ve developed Colour & Style Workshops and have recently formed a partnership to work on Corporate Programs.

Visual presentation accounts for more than 60% of the impression we make on others – initially and ongoing – It’s based on what you wear, how you act, and how you walk through the door.

What you wear tells the story of who you are and what you stand for. Clothing is the most powerful, non-verbal communication tool we have. You can appear confident, powerful, approachable, or you can look dated, dishevelled, unapproachable or worse … invisible!

What’s your personal brand? How do you see yourself? How do you think others see you? How do you want to be seen? What-ever image you want to project, dress for it.

We’re always hearing, “dress for the job you want; not the job you have” and “look good, feel good”, but most people underestimate the power of dress. Studies confirm that the clothes we wear affect our behaviour, attitudes, mood, and confidence.

We all have days when we feel uninspired, flat, directionless and missing that spring in our step. Put on something dowdy, dirty and dishevelled and you’ll feel the part. However, if you wear your favourite outfit, the results will be amazing.

At 53, I’m still learning from so many amazing women. Notwithstanding this, I think the 3 C’s will always ring true.0 Likes